Mazda Press & Awards


We are committed to maintaining productivity within our day-to-day operations to support your automotive needs during this challenging time. Our core value is Safety First, Always ‑ for our customers and for our employees.

In effort to limit the interaction between our staff and customers as much as possible, we ask that you kindly review the following changes to our service process:

  • Your Appointment - We will attempt to reach out to you in advance of your appointment to gather as many details as possible.
  • Dropping your vehicle off - Using the envelopes provided, please deposit your keys into the mail slot beside the service door. Please note the best number to reach you at on the envelop.
  • Preparing your work order - Once we have received your keys, your Service Advisor will reach out to you by phone to collect any information required, prepare your Work Order, and provide any necessary quotes.
  • Paying for your service - Once your service has been completed, your Service Advisor will contact you by phone to collect payment. Payment by credit card (VISA & MasterCard) is preferred; however, should you need to make arrangements to pay by cash or debit, please advise your Service Advisor before arriving to pick up your vehicle.
  • Picking up your vehicle - Whenever possible, we will provide copies of any necessary paper work by email. When your vehicle is ready for pick up, we will meet you outside with your keys.
  • If you are currently quarantined due to the COVID-19 - For the safety of our staff and other customers, if you or anyone else in your household are currently quarantined or on self-quarantine due to COVID-19, we as that you please contact us to reschedule your appointment. Please do not bring your vehicle in for servicing if you or anyone else in your household are currently quarantined. We will be pleased to rebook your service for a future date.
  • Reduced hours of operation - To support your essential transportation needs, our Service & Parts departments will remain OPEN Monday to Friday, 8:30 a.m. to 5:00 p.m. Effective Saturday, March 28, 2020, our Service & Parts departments will be closed on Saturdays, until further notice.

As we evolve our business to serve you, your patience and understanding is greatly appreciated. Please be advised that until further notice our Customer Lounge is closed.

Should you have any questions or concerns regarding this temporary process, please do not hesitate to reach out to us by phone at 250-385-1451.


Carson Automotive Group


The automotive industry has always been a fast‑changing one and these times are no different. It’s important that we be nimble and respond quickly and effectively to developments around the world while maintaining our commitment to serving your transportation needs safely and reliably.

Like all of you, we’ve been monitoring the evolving global impact of the novel coronavirus (COVID‑19). At Carson Automotive Group, our core value is Safety First, Always ‑ for our customers and for our employees. We would like to share the daily precautions we are taking at our dealerships to uphold this commitment.

  • Sanitation Plan- Increased sanitation of all high-traffic area touch points within all dealerships multiple times a day, plus professional cleaning service during peak times and for nightly cleaning.
  • Loaners and Test-Drive Vehicle Preparation- Ensure all hard and soft surfaces inside service loaners and test-drive vehicles are vacuumed and wiped down each time a guest or staff associate uses a vehicle.
  • Service Work Preparation- All technicians and wash attendants are required to wear disposable gloves to work on vehicles. Steering wheels and gear shift levers to be cleaned following service.
  • Sanitizer Locations- Additional hand sanitizer dispensers and locations in all dealerships for guests and staff associates to sanitize hands throughout the day.
  • Discontinuation of Shared Foods- All complimentary and shared guest café fruits and snacks are temporarily removed.
  • Test Drives - Increased out-of-dealership test drives to be offered.
  • Travel Restriction- No unnecessary business travel by our team members. Employees are required to advise management of personal travel destinations so the company can make necessary arrangements.
  • Hand Etiquette- As outlined by health officials, dealership employees are to practice frequent hand washing and refrain from hand shaking.

During this time, we are committed to maintaining productivity within our day-to-day operations to support your automotive needs. As we evolve our business to serve you, your patience and understanding is greatly appreciated.

We look forward to welcoming you at the dealership soon.


Carson Automotive Group


Far from Ordinary, 2020 Mazda CX-9 Receives Inspiring, Elegant Enhancements

2020 Mazda CX-9 (CNW Group/Mazda Canada Inc.)

RICHMOND HILL, ONOct. 30, 2019 /CNW/ - Command your journey in the elegantly refined 2020 Mazda CX-9. The brand's flagship midsize crossover SUV receives numerous updates that focus on elevating the premium Mazda ownership experience. The well-appointed interior extends a rich feeling to each of the three rows, creating a sense of sophistication for all occupants. Available all-new captain's chairs help provide passengers a prestigious, first-class cabin feel. The hands-free, power liftgate is another new prominent feature on CX-9 GT and Signature trim levels that offers refinement and ease when loading cargo.

The performance of the 2020 CX-9 has also been enhanced. The turbocharged Skyactiv-G 2.5T engine equipped on all CX-9 models now delivers a robust 320 lb-ft of torque on 93 octane gasoline (310 lb-ft of torque on 87 octane gasoline); an increase of 10 lb-ft of torque on the outgoing model year. The turbocharged engine is rated to deliver up to 250 horsepower on 93 octane gasoline (227 horsepower on 87 octane gasoline) and is paired with a quick-shifting, six-speed Skyactiv-Drive automatic transmission. Mazda's predictive i-Activ all-wheel drive is standard on all trim levels of the 2020 CX-9.


The 2020 CX-9 is the first Mazda vehicle offered with an all-new off-road traction assist feature. Replacing the traction control button, this feature can potentially help the driver when adventuring on uneven terrain. When the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increases the brake force on the wheels without traction. This transfers power to the wheels still on the ground to help allow the vehicle to regain traction and continue the drive. G-Vectoring Control Plus is also standard for 2020 and further improves the steering response to help the driver and all occupants have a smooth, premium driving experience.

The 2020 Mazda CX-9 GS continues to expand its premium value, with standard features such as heated front cloth seats, power driver's seat with lumbar support, grey metallic 18-inch aluminum alloy wheels, rain-sensing windshield wipers, heated outside mirrors, automatic on/off headlights and High Beam Control. Mazda's full suite of i-Activsense safety features are also standard which includes Mazda Radar Cruise Control with Stop & Go, Smart City Brake Support with pedestrian detection (forward sensing), Smart Brake Support with Collision Warning, Lane Departure Warning with Lane-Keep Assist, and Blind Spot Monitoring System with Rear Cross-Traffic Alert. Other standard features include a seven-inch Mazda Connect™ infotainment screen, Apple CarPlay™ and Android Auto™ capabilities, LED headlights and taillights, one-touch front and rear power windows, rear privacy glass, three-zone automatic climate control, Bluetooth hands-free phone and audio pairing, rearview camera, keyless entry and push-button start.

Moving up to the CX-9 GS-L adds 20-inch silver alloy wheels, windshield wipers de-icer, heated steering wheel, leather-trimmed seats, heated second-row seats (outboard positions only), power adjustable passenger seats, power moonroof, power liftgate with adjustable height and a second-row center armrest with storage, cup holders and two USB charging ports. CX-9 GS-L is the first Mazda vehicle to offer the all-new nine-inch, full-color touchscreen display. New-for-2020 features include Mazda Advanced Keyless Entry and Start System with next generation key fob design and second-row power slide and tilt capabilities.

Optionally available, CX-9 GS-L Captain's Chair Package includes a second-row captain's chairs with heated second row seats.

Mazda CX-9 GT builds upon those features and adds the new aforementioned hands-free, power liftgate, a third-row USB charging port and 360° View Monitor. These new features supplement Mazda CX-9 GT's standard Active Driving Display with Traffic Sign Recognition, ventilated front seats, power folding door mirrors, Adaptive Front-lighting System, chrome exterior accents, LED illumination for overhead console, and front and rear parking sensors.

An all-new option for CX-9 GS-L and GT are heated second-row captain's chairs, with the heating controls also found on the backside of the front center console for easy access. This configuration provides second-row occupants with armrests and ample space to enjoy the ride. Two USB charging ports and cupholders are integrated into backside of the front center console. This execution allows second-row occupants convenient access to these features while also providing a seamless passthrough to the third row.

Mazda CX-9 Signature represents the flagship of the range with uncompromising premium features that offer convenience while helping provide a delightful and inspiring atmosphere for all occupants. New heated second-row captain's chairs are standard at this top-trim level. This version is enhanced with an elegant center console similar to the front row with extra storage and convenient access to two USB charging ports and cupholders. Fans of this trim level now have the option between Deep Chestnut or Pure White Nappa leather seating surfaces to match the Santos Rosewood interior trim. A new, darker wheel finish is unique to the CX-9 Signature, helping distinguish this prestigious top-tier trim level. CX-9 Signature is now available in the brand's lustrous Soul Red Crystal premium exterior paint option. Other premium features include a frameless rearview mirror with auto-dimming and Homelink® wireless control system, hand-stitched, leather-wrapped "chidori" steering wheel, LED grille accent lighting and supplemental interior lighting around the transmission shifter.


Mazda Unveils Mazda MX-30, First Mass-Production EV at Tokyo Motor Show

MAZDA MX-30 (European specification) (CNW Group/Mazda Canada Inc.)
HIROSHIMAOct. 22, 2019 /CNW/ - Mazda Motor Corporation has unveiled its first mass-production electric vehicle, named Mazda MX-30, at the 2019 Tokyo Motor Show.

A new addition to Mazda's car lineup, the MX-30 is the automaker's third new-generation model. Aiming to offer an experience that lets customers relax and be themselves and deepens the bond between car and owner, the model offers a creative time and space that invites new ways of using a vehicle.

Under the Car-as-Art ethos, the styling of MX-30 aims to raise its artistic value and expand the expressive range of Mazda's Kodo—Soul of Motion design language. Based on a concept of "Human Modern," the design stays grounded in the beautifully honed, handcrafted forms of Kodo, yet aligns itself with changing values and new lifestyles.

Spaces in and around the center console give the cabin an open feel, and environmentally conscious materials such as cork and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space. In addition, the MX-30 adopts freestyle doors2 so customers can invent new and creative ways of using the car.

In line with the human-centric philosophy, Mazda engineers were determined to deliver the same Jinba-ittai driving joy that every Mazda offers in the EV as well. The model adopts Mazda's new electric-drive technology, e–Skyactiv, and combines outstanding response with smooth dynamic behavior to achieve performance that drivers can enjoy naturally.

"In any era, Mazda wants people to experience exuberant moments in life through cars," said Akira Marumoto, Mazda's Representative Director, President and CEO at the show. "We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time."


2019 Mazda CX-5 Diesel Premieres at New York Auto Show

CX-5 Diesel, 2019 CX-5, Mazda Diesel, Diesel SUV

NEW YORKApril 17, 2019 /CNW/ - Mazda Canada Inc. (MCI) announced today at the 2019 New York International Auto Show the arrival of the 2019 Mazda CX-5 Signature AWD featuring the Skyactiv-D 2.2-litre diesel engine, with sales in Canada beginning in the second half of 2019.

The 2019 CX-5 Signature AWD with Skyactiv-D 2.2 provides a high torque driving experience and revs freely at high rpms. The Skyactiv-D 2.2 engine is estimated to deliver 168 horsepower at 4,000 rpm and 290 lb-ft of torque at 2,000 rpm with NRCAN-estimated 8.9 litres per 100 kilometres (L/100km) in the city, 7.9 L/100km on the highway and 8.5 L/100km overall. A sequential twin turbocharger realizes smooth and linear response from low to high engine speeds, and greatly increases low- and high-end torque (up to the 5,500 rpm rev limit).

The Skyactiv-D 2.2-litre engine in the North American-specification CX-5 adopts special combustion control software and exhaust treatment to meet the strictest emissions regulations in the U.S., yet preserves the excellent response and easy-revving feel for which Mazda's Skyactiv diesel engines are renowned. Mazda worked closely with all proper federal and state agencies in the U.S., such as EPA and CARB, to ensure that the Skyactiv-D 2.2 engine passes all appropriate regulations.

The addition of the Skyactiv-D 2.2 expands the engine lineup for the 2019 CX-5, which already includes the Skyactiv-G 2.5 turbo and Skyactiv-G 2.5 with Cylinder Deactivation. This provides Mazda fans another option to enjoy the popular compact crossover and addresses the strong demand for a diesel engine in North America that offers a premium driving experience.

The 2019 Mazda CX-5 Signature Diesel will be on sale at dealers in Canada beginning in the second half of 2019 as a 2019 model year. Pricing and detailed specifications will be released closer to sales start.

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, OntarioMazda Canada has a nationwide network of 164 dealerships. For additional information visit Mazda Canada's media website at

SOURCE Mazda Canada Inc.

Mazda repeats 2018 performance with CX-5, CX-9 winning awards

Massey Kondo, President, Mazda Canada, and Jacques Parent, Quebec Regional Manager, Mazda Canada, accept three AJAC awards from Mark Richardson, President, AJAC (CNW Group/Mazda Canada Inc.)MONTREAL, Jan. 17, 2019 /CNW/ - Today at the Montreal International Auto Show media preview, Mazda Canada Inc. accepted three awards from the Automobile Journalists Association of Canada (AJAC) for winning their overall categories. The MX-5 was awarded Best Sports-Performance Car, while the CX-5 took the award for Best Mid-Size Utility Vehicle, and the CX-9 was named Best Large Utility Vehicle. These awards make the MX-5 eligible to win the overall 2019 Canadian Car of the Year award, and the CX-5 and CX-9 are on the shortlist to win the Canadian Utility Vehicle of the Year for 2019.

"Mazda's done it again in 2019, and taken home three of the 12 category wins for AJAC's Canadian Car and Utility Vehicle of the Year 2019. Winning one category is a great achievement, and winning two categories is exceptional. To win three categories is a very clear demonstration that Mazda's vehicles are right in sync with what Canadians want to drive this year," said Mark Richardson, President, AJAC.

Mazda prides itself on building some of the finest vehicles in the industry, and these awards go a long way to back up our confidence. Following 2018's three category wins, Mazda became the most awarded brand by AJAC over their more than thirty-year history. By adding another three category wins in 2019, Mazda only further cements this title in place.

The 2019 MX-5 and MX-5 RF exist only to put a smile on the driver's face; a mission that's been in place since the first MX-5 debuted to the world almost thirty years ago. Even though pure speed has never been at the top of the list, 2019 sees some major revisions to the 2.0L engine under the hood of the 'ND' generation MX-5, raising the power output to 181 horsepower, the most ever in a MX-5. With this comes a higher redline, allowing the engine to rev all the way up to a new high of 7,500 RPM. As a result of numerous changes, the 2019 MX-5 is quicker, more responsive and more engaging to drive, adhering to Mazda's unique Jinba Ittai—"horse and rider as one"—engineering philosophy.

AJAC's 2018 Best Small Utility, the Mazda CX-5 compact crossover, returns to take the top spot once again, winning the recently-renamed category, 2019 Best Mid-Size Utility. The 2018 CX-5 took a comprehensive package and introduced updates to both 2.0L and 2.5L engines which reduced internal friction, increasing low-end torque and reducing real-world fuel consumption. The 2.5L Skyactiv-G engine also introduced cylinder-deactivation to further enhance fuel economy with gains of up to 20 percent improvements at city speeds, and approximately 5 percent on the highway.

The 2019 CX-5 (not yet available for testing for these awards) ups the performance envelope with the introduction of the Skyactiv-G 2.5T, a turbocharged engine producing 250 horsepower and 310 lb-ft of torque at just 2,000 RPM. A new Signature trim adds a higher level of sophistication with authentic materials used in the cabin, such as Cocoa Nappa leather, and real Abachi wood trim throughout the interior.

The 2019 Mazda CX-9 is also a returning winner, taking the award for AJAC's Best Large Utility for the second year in a row. The CX-9 is Mazda's largest vehicle, featuring three rows of seats with room for up to seven passengers. For 2019, the CX-9 received improvements to the interior quietness and interior craftsmanship, and added new features customers have been asking for, such as Apple CarPlay™ and Android Auto™, 360° View Monitor, and ventilated front seats. In addition, changes were made to the steering and handling performance to provide even better control and drivability to exceed the driver's expectations.

"We are very humbled to be awarded three of the category awards for AJAC's 'Best New' vehicles once again in 2019," said Massey Kondo, President, Mazda Canada. "These awards are borne out of the unbiased and respected opinions of some of Canada's most influential auto experts. We are grateful that this platform exists to highlight the very best vehicles available to consumers today, including the MX-5, CX-5, and CX-9, which we are proud to feature in our Canadian line-up."

The AJAC Canadian Car and Utility Vehicle of the Year awards program offers some of the most coveted automotive awards available on the Canadian automotive landscape, and represent the collective voice of Canada's top automotive experts. Vehicles are judged on a large variety of objective and subjective qualities, meaning there is no single factor that determines a win. Instead, the vehicle must represent an overall package of quality, value, comfort, fuel economy, and many other factors that are critical to the Canadian consumer.

Mazda Reveals All-New Mazda3

HIROSHIMA, JapanNov. 27, 2018 /CNW/ - Mazda Motor Corporation today hosted the world premiere of the all-new Mazda3. The fully redesigned model will be rolled out to global markets starting from North America in early 2019. The all-new Mazda3 will be on display at the Los Angeles Auto Show, open to the public from Nov. 30 through Dec. 9.1

The all-new Mazda3 adopts a matured Kodo design language that attempts to embody the essence of Japanese aesthetics. While the overall form presents a simple, single motion, subtle undulations bring the design to life through shifting light and reflections that glide over the body surface. The result is a richer and more powerful expression of vitality than previous Kodo models. Despite sharing the Mazda3 moniker, the hatchback and sedan models have distinct personalities—the design of the hatchback is emotive, the sedan elegant.

The all-new Mazda3 adopts Mazda's new Skyactiv-Vehicle Architecture, designed to enable people to make the most of their natural sense of balance. The powertrain lineup comprises the latest Skyactiv-X, Skyactiv-G and Skyactiv-D engines3, each of which provides responsive speed control in any driving situation. Based on its philosophy of designing the car around the human being, Mazda has dramatically enhanced the car's fundamental driving attributes such that accelerating, turning and braking feel completely natural.

Having sold over 6 million units2 since its 2003 debut, the all-new Mazda3 is a global strategic model that has driven Mazda's growth from both a brand and business perspective. It has delivered Mazda's renowned driving pleasure to customers all over the world and been a mainstay of production at key plants globally.

"The all-new Mazda3 we unveil today begins a new era for Mazda," said Akira Marumoto, Mazda's Representative Director, President and CEO. "The next generation of Mazda cars will enhance the value of the car-ownership experience. Though these products, we will further raise Mazda's brand value and work towards our goal of building strong bonds with customers all over the world."

SOURCE Mazda Canada Inc.

For further information: Chuck Reimer, Mazda Canada Inc., 905-787-7079; Sandra Lemaitre, Mazda Canada Inc., 905-787-7167